Jamz

Fall 2024 | Brand Identity & Campaign | Professor Douglas May

Awards
2025 Graphis New Talent | Gold

I conceptualized a fresh, forward-thinking pajama brand that's turning loungewear into everyday wear, with stylish, versatile pieces that move effortlessly from couch to running errands. The“Solar to Nocturne” collection uses dynamic phoenix and koi fish patterns to symbolize the day's vibrance and night's tranquility. With relaxed, chic silhouettes and eye-catching designs, the collection empowers all genders to express themselves through comfortable, fashion-forward pieces that blend style and meaning, day to night, inside and out.

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