I’m Zoey Long — an ever-evolving graphic designer and artist with a background in fine arts. Growing up, I immersed myself in drawing and painting mediums, experimenting with pastels, oils, and everything in between. I wanted to express myself beyond the confines of school. My early experience with traditional media has and continues to shape my design approach, especially in how I think about composition, color, and storytelling. When I discovered graphic design, it felt like a natural evolution — a way to channel my illustrative instincts into purposeful visual communication. My work is driven by a love for illustrative design, particularly in crafting engaging packaging systems, expressive visual identities, custom type treatments, and complex patterns. I see design as a way to create visual identities that reflect the core of a brand — layered, expressive, and full of character.