Realms of Wonder

Spring 2025 | Holiday Campaign | Professor Stephen Zhang

Realms of Wonder is a whimsical holiday campaign created for Neiman Marcus, a luxury retailer known for its theatrical presentation and elevated customer experience. Inspired by the nostalgia and fantasy of classic holiday tales, the identity blends playful, storybook-style illustrations with refined, elegant typography to create a world of charm and sophistication. Touchpoints like gift packaging, a richly illustrated holiday book, and an interactive advent calendar immerse customers in a vibrant, imaginative experience. Bold colors, stylized characters, and magical scenes help reimagine holiday shopping as a journey through joy, tradition, and enchantment.

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Flight of Passage