Hot Diggity

Spring 2024 | Package Design | Professor Bob Shema

Hot Diggity is a whimsical, family-friendly hot dog restaurant designed to have the nostalgic charm of Coney Island’s golden age. The brand blends bold, retro amusement park aesthetics with modern inclusivity, offering inventive hot dog creations that cater to a variety of dietary needs. With vibrant colors, playful typography, and hand-drawn illustrations—including a dachshund mascot and ferris wheel-themed logo—Hot Diggity delivers a dining experience that’s both visually joyful and deliciously memorable. It's a place where classic Americana meets contemporary tastes and community spirit.

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